Google Keyword Planner Tutorial (Guide)

Google Keyword Planner Tutorial (Guide)
Google Keyword Planner Tutorial (Guide) – Google Keyword Planner Tutorial (Guide), Every website owner wants a high Google rating and more traffic. You should grasp how Google works to improve your website and content. SEO content needs keywords. Before writing website content, research your niche’s keywords. Google’s keyword planner can help you find the most-searched terms in your field.

What are keywords?

Internet users employ keywords to find information, products, or services.

Every specialty has keywords. Use relevant keywords in your site content to rank high on search engines.

Don’t overuse keywords; utilize them naturally. Google’s AI detects keywords and relevancy. Misuse can hurt your website’s ranking. Ensure your material is also niche-relevant. Website rankings depend on high-quality content. Digital marketing specialists can assist you SEO-optimize your website.

How do you find website keywords?

Before creating website content, identify popular keywords. Google’s keyword planning tool has long assisted website owners. The tool identifies online keywords. Then you can include keywords in website text. Few individuals know how to use Google’s keyword planner.

Google Planner keyword search

SEO plan creation relies heavily on keyword research. You need a keyword tool to understand your audience’s behavior. You should use what your target audience searches for to inform your digital marketing plan. We examine Google Keyword Planner (GKP) today.

Keyword search is easy with the right tools. Google Keyword Planner is a keyword tool. Last month’s searches may not be today’s. Google Keyword Planner should be used for PPC, PPV, and other digital marketing.

Google Keyword Planner instructions

  1. Google Keyword Planner

Keyword planner is a free, easy-to-use program. Accessing Google keyword planner requires a Google Ads account. If you don’t have a Good Ads account, creating one is easy. Simply search Google Ads account, follow the steps, and establish an account in minutes. After that, log into Google AdWords and click the wrench symbol. Select Keyword planner.

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Clicking Keyword planner displays two tools (Discover New Keywords and Get search volume forecast). Both programs generate thousands of prospective keywords for SOE keyword research. Pay-per-click advertisers can use Google’s keyword planner. So it offers features like keyword bidding that aren’t important for keyword research.

  • Tool choice

When you click Google Keyword Tool, two more features appear. SEO efforts need these tools.


As the name implies, the application helps you locate fresh website terms. Click Discover New Keyword in GKP to obtain a search box asking for niche-related products or services. If you conduct digital marketing, type that in the search box.

Keyword planners provide you results based on what you type. Try to be strategic and niche-specific. Start with business-related words. This lets you access Google’s industry-specific keyword database.

GKP search allows multiple terms. Separate words with commas, then hit enter. You’ll get keywords. Click “Get results.”

Volume and forecast of searches

Another Google keyword planner tool. It’s only beneficial if you already have a list of prospective keywords. The function shows keyword search volume. An skilled digital marketer will use this tool to predict how internet users will use the keywords. Paste your term list into the search box to get search volume and forecast. Google forecasts keyword impressions and clicks.

  • Filter results

Next, narrow down the keyword results to a manageable list. GKP keywords aren’t all usable. Both Google keyword planner features will direct you to the results page. The page shows monthly averages for each term. You must set Location, language, Data range, and search network on the results page. All options help with SEO.

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Four areas impact SEO:

  • Target audience’s location Region-specific keyword searches
  • Keywords’ language. Using English keywords targets English speakers and other languages. Google Keyword planning defaults to English for U.S. audiences. Change the choices if you’re targeting a different audience or language.
  • You can advertise on Google or its search partners. Other search engines or Google properties like YouTube are Google search partners.
  • You can vary the keyword data time frame, but it’s best to go with the default 12 months. That’s the past year’s keyword forecast.


This function lets you filter keywords to find your business’s top ones. Filtering options include;

  1. Text-keyword

Here you can restrict the tool to specific words or phrases.

  • Keywords removed

This feature excludes adult-themed keywords.

  • Searches monthly

Here you may filter keywords by monthly search volume. You want keywords to increase website traffic. Therefore, any website owner or digital marketer needs this feature.

  • Competition 

The keyword planner displays keyword competition. The tool shows low, medium, or high keyword competition. You can filter it.

  • Keyword Section Analysis

After restricting results to your main keywords, evaluate the ideas section. What each section’s terms mean:

Here’s a list of Google’s most relevant keywords to your URL or keyword.

This is a monthly average of keyword searches. It’s a rough estimate.

Remember seasonal keywords. Some keywords may generate 50,000 searches in January but 100 in May. The Google keyword planner will give a monthly average search. To examine the data effectively, you may need a digital marketing expert.

Competition helps advertising, not SEO. Number of advertisers bidding on same keyword called competition.

  • Keyword selection
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You know how to use Google keyword planner’s functions. Time to choose website keywords. The GKP will suggest keywords. Choosing the correct is more art than science.

Discover a new keyword tool to identify fresh keywords in your niche. Consider GKP data. All of the tool’s information is crucial for determining website keywords. Three keywords to consider:

Relevance; Google’s word planner ranks keywords on relevance. Don’t choose keywords blindly. Analyze and choose website-relevant keywords. The GKP provides niche-specific keyword data.

Choose a high-volume term. More keyword searches mean more traffic. Website owners care just about traffic. Therefore, avoid keywords with low search traffic.

How will your website make money? The more keyword competition, the better your chances of making money. Choose high-competition keywords.

Organic SEO competition; you must examine your keyword’s competitiveness. Consider how to outrank high-ranking websites in your niche. Your site content should incorporate competitive keywords. If you get stuck, hire the greatest digital marketers.


Google Keyword Planner is a useful tool for finding website keywords. Keywords drive website traffic. Before writing website content, undertake keyword research. The tool finds specialized keywords. GKP provides keyword forecast data, which shows how keywords have performed. Choose the ideal keywords to guarantee site visitors using the data. For help understanding Google Keyword Planner, consult digital marketing experts.